Last weekend I went to a party and I have to say it was really fun.
One girl caught my eye though, because she was, according to me, desperately looking for attention. It might have been the cocktails or the crowd effect, but it reminded me that no matter how bad is the situation, how few clients you have, you simply cannot look desperate. At the end, either you are a company or a person, appearing desperate for something makes you look terrible - or worse, pathetic- and sure discredit you as a trusty partner.
To conclude and just for fun, the famous 2011 video "Like mah status"!
Lots of people go to the gym for group sessions: from kick boxing to zumba, you have such an array of choices.
Gyms use very rhythmic songs, some of them you also listen to in clubs. This is actually how the fitness clubbing was born, here you have a youtube promotional video for Denver Fitness Clubbing.
Interesting, isn't it?
It's a simple but efficient idea combining two elements.
So now, what about a Karaoke Fitness Class?
Wouldn't it be cool to dance on Riri or Queen B while singing one after another (not the whole song yourself, it would be too tiring!) with the promise to have their endurance and physique at the end?
There is already Karaoke yoga and last but not least, the Zing method!
Karaoke fitness might be the next big thing, who knows?
I usually try hard to find an interesting topic, until I realize that it is generally the most simple and day to day things that make great content. Maybe not great content, but short and sweet stories.
So, today, I really wanted to watch Bob Hoffman's speech at the Advertising Week Europe 2014. Bob Hoffman is, quoting from his blog, "The Ad Contrarian. Bob is an author, speaker, and partner in Type A Group, a consultancy to agencies and marketers. Bob is author of "101 Contrarian Ideas About Advertising" which is the #1 selling advertising book on Amazon. Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected Ad Person of the Year by the S.F. Advertising Club. Bob was previously chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He was formerly ceo of MOJO USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to remember. He has served on the board of the Advertising and Marketing International Network. Bob has also been a middle school science teacher and served as Special Ass't to the Executive Director of the California Academy of Sciences."
Bob is indeed a person you want to listen to, especially when his speech title is The Golden Age of Bullshit. And for the first 10 to 15 minutes I was really into it, and then, I lost interest, not in the topic though, but in the way it is delivered.
I will definitely give it another shot later and I encourage you to watch it. Still, it is a good reminder that as interesting as your content is (and Bob will hate that word), if the way of delivering it is not "great", then you can loose your audience.
Watch it, it is an amazing topic and it's good to have contrarian perspectives on the business!
[edited May 27, 2014]
I watch it entirely and again strongly encourage you to do it
Last Sunday was Paris marathon.
This year, the runners were lucky: not too hot, not too cold and no rain.
I was with Chicagoan friends cheering all the runners, yes, all of them! If you have ever done a marathon (full disclosure, I haven't), you know how a "bravo" or a "you can do it" or simple clapping are important. My marathon runner friends emphasized that the cheering is the little extra making you go on with your race.
Then, it was very surprising to see the spectators not encouraging the runners. One of my friends running the marathon even told me it felt like they were there just to view and judge and the difference with marathons in other cities was huge.
So, what happens with the "French" crowd?
Are French not cheerleaders at heart? ;)
I assisted to the Chicago marathon last year and it was a great experience to be in a spectator, everybody was encouraging the runners, yelling names, countries, etc...
So, this Sunday, I was confused to see how little cheerful the crowd was. And I can't imagine it's a cultural thing because
I do remember going to see bicycle races when I was little with my father, and all kind of them: male, female, pro, amateurs, the crowds were always motivating and cheering the bikers. And what about the Tour de France? Spectators cheering on cameras, crazy advertising cars throwing goodies, it's all a big "fiesta".
So I'm confused about the 2014 Paris marathon and I want to think that indifferent and boring are just adjectives and feelings people will give to the French spectators only temporarily.
We all have principles and values.
We, individually or as a society, tend to judge other people on their values and opinions.
Certain principles make us feel uncomfortable and we might even confront people on them.
Nevertheless, as the Pilion Trust campaign below shows us, between our principles and our actions, there is a huge gap. Caring for something doesn't mean helping the situation get better.
Plenty of other examples can be mentioned, specially with the environment, so how can we make people care enough to take actions?
When you have different prototypes, you usually want some quick insights on them. Even if you will conduct a thorough market research, you still want opinions, so you ask the first people surrounding you, colleagues, family, friends.
For instance, my brother in law was figuring out which cover to use for a part of a product its company was about to produce.
He then asked me and my sister to be "guinea pigs".
He asked me to feel 3 sticks covered with different materials, we will call them stick A, B and C.
So he first asked me to pick the material I preferred from stick A and B. I was confused because they felt kind of the same, but I did pick A. Then, he introduced stick C and asked me the same. The touch and feel for me was better with A, smooth and even, so I staid with A.
He then asked my sister what she preferred between B and C, to what she answered "C" with no hesitation, and added "you want a good grip from wheelbarrow handles, and this one feels it won't slip or anything like it".
Interesting, isn't it?
Would I have picked this one as I had known the purpose of the cover - to be on the handle on wheelbarrows? Stick A and B were actually the same, no wonder why I doubted myself!
If your guinea pig don't know what he is testing for and looking for, it's hard to tell what would be the best, but then, sometimes, we need "blind" tests.
Treat answers you get with caution, knowing that sometimes your questions were not given in a good context and the person giving them to you is not your target customer.