Mademoizelle Chic
  • Chic or Cheap
  • About me
  • Resume
  • Contact

Asking for opinions on a product

4/7/2014

0 Comments

 
Picture
Busch Gesamtausgabe in vier Bänden Band 4 (Scan of original image - painting of peasants)
When you have different prototypes, you usually want some quick insights on them. Even if you will conduct a thorough market research, you still want opinions, so you ask the first people surrounding you, colleagues, family, friends.
For instance, my brother in law was figuring out which cover to use for a part of a product its company was about to produce.
He then asked me and my sister to be "guinea pigs".
He asked me to feel 3 sticks covered with different materials, we will call them stick A, B and C.
So he first asked me to pick the material I preferred from stick A and B. I was confused because they felt kind of the same, but I did pick A. Then, he introduced stick C and  asked me the same. The touch and feel for me was better with A, smooth and even, so I staid with A.
He then asked my sister what she preferred between B and C, to what she answered "C" with no hesitation, and added "you want a good grip from wheelbarrow handles, and this one feels it won't slip or anything like it".
Interesting, isn't it?
Would I have picked this one as I had known the purpose of the cover - to be on the handle on wheelbarrows? Stick A and B were actually the same, no wonder why I doubted myself!
If your guinea pig don't know what he is testing for and looking for, it's hard to tell what would be the best, but then, sometimes, we need "blind" tests.
Treat answers you get with caution, knowing that sometimes your questions were not given in a good context and the person giving them to you is not your target customer.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    July 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    August 2013
    January 2013
    October 2012

    Categories

    All
    Anecodte
    Brand
    Business
    Charity
    Customer Experience
    Development
    Digital
    Fashion
    Idea
    Management
    Personal
    Sport

    RSS Feed


Powered by Create your own unique website with customizable templates.