Today I want to talk about The Company of Cats, a little café in Singapore where you can actually enjoy the company of cats. I haven’t been there yet but I already liked their Facebook pages and I am a big fan.
So how do they do it? Here is one reason:
So how do they do it? Here is one reason:
Seriously, it’s all about content. Of course, a new and only cat café attracts a lot of people, but how can you make people engage with your brand/content even before you open up? or like your page without knowing the place yet?
In their case, they want to share their love and passion for cat in everything they do and write. When they share something on Facebook, they make sure the copy is “cat appropriate” and that it will actually deliver a great message. The website is built the same way: goofy, funny and cute.
It opens up on August 6, and so far, lots of people have checked in the place, plenty of reviews (and good ones!), 5,612 people liked the page, and I am also aware of a get together organized there, I’ll call that quite a success!
We should always keep in mind these simple factors when marketing a brand/product/service: Great content coupled with adequate delivery channel. Then of course, the place and service must be on the same standard
Meow!
In their case, they want to share their love and passion for cat in everything they do and write. When they share something on Facebook, they make sure the copy is “cat appropriate” and that it will actually deliver a great message. The website is built the same way: goofy, funny and cute.
It opens up on August 6, and so far, lots of people have checked in the place, plenty of reviews (and good ones!), 5,612 people liked the page, and I am also aware of a get together organized there, I’ll call that quite a success!
We should always keep in mind these simple factors when marketing a brand/product/service: Great content coupled with adequate delivery channel. Then of course, the place and service must be on the same standard
Meow!