We definitely want to follow this event: the first digital fashion week.
It will be held from October 20 to Oct. 22 from Singapore, and it will sure be unique. I can't wait to see how it goes, the collection they present but most of all, the results.
I was imagining a special app for fashion weeks recently but this is far beyond, because it is more than just the clothe: it's live streaming front row,  backstage, real time purchase. Would it go as expected?
More information: Digital Fashion Week or FB page.
Exciting, right?

While Uniqlo (a group company from Fast Retailing) is opening more stores in Europe and by the way creating employment (Le Monde), I wanted to share with you their amazing concept for raising the brand awareness and make it fun and original. (It se
They created a widget that runs 24/7 combining time and fashion, a mix between a clock and a showcase of their clothes. Depending of the time and the season, the models/dancers wear different clothes and are more or less active.
To understand the case, why they did it and the results it brings, watch the  Youtube video below.
As you can see in the video, it won a Grand Prix in the Cannes Lions (International Festival of Creativity).
With its international development strategy, I am sure it will come up with some new ideas (4 years since Uniqlock!), and I can't wait to see them!
Read more about it: Projector

Nowadays, the world is more connected than ever, but sometimes I feel that we are not taking full advantage of it. Have you ever think about how a fashion blogger from Japan can influence trends in Argentina?

That is the beauty of globalization and sometimes what most people fear about it. Every little thing can ¨travel¨ from one side of the world to the other in a nanosecond. Everywhere in the world, bloggers, designers and people like you and me express themselves about topics that they specially love and care about. On the other hand, we all know about video conference, video call, private network or platform.

So now, take a renown brand, mix the ingredients mentioned above and let´s see what happens!

You must be thinking : ¨where is she leading us?¨ Well, mesdames et messieurs, I am leading you to the first international fashion runway designed and created by young and soon to be famous designers in partnership with bloggers. And the brand in that?

Let´s imagine I am "BrandX", with a rebel image or an out of the box philosophy. Well, BrandX is offering to those designers and bloggers the extraordinary chance to put together a collection inspired by the brand for an international event during the fashion week of - maybe not NYC - but LA . How cool is that?

BrandX sponsoring and promoting designers in order to have a new collection that reflects what it inspires to people.... WoW!

On one side we have bloggers that follow trends and can contribute by sending insights about what they thing is next and how they see the brand, what it inspires them. On the other hand, you have the designers who take all of that and work together from remote places in order to create a collection inspired by the brand with their own touch. Of course, it might be difficult and complicated to make people agree on the same thing, so the project manager has to divide the collection and roles.

Once you have it running though, you gain valuable insights of the brand perceptions in different countries, the human resources and talent worldwide and of course media exposure.

Want to try?