So, today, I really wanted to watch Bob Hoffman's speech at the Advertising Week Europe 2014. Bob Hoffman is, quoting from his blog, "The Ad Contrarian. Bob is an author, speaker, and partner in Type A Group, a consultancy to agencies and marketers. Bob is author of "101 Contrarian Ideas About Advertising" which is the #1 selling advertising book on Amazon. Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected Ad Person of the Year by the S.F. Advertising Club. Bob was previously chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He was formerly ceo of MOJO USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to remember. He has served on the board of the Advertising and Marketing International Network. Bob has also been a middle school science teacher and served as Special Ass't to the Executive Director of the California Academy of Sciences."
Bob is indeed a person you want to listen to, especially when his speech title is The Golden Age of Bullshit. And for the first 10 to 15 minutes I was really into it, and then, I lost interest, not in the topic though, but in the way it is delivered.
I will definitely give it another shot later and I encourage you to watch it. Still, it is a good reminder that as interesting as your content is (and Bob will hate that word), if the way of delivering it is not "great", then you can loose your audience.
Watch it, it is an amazing topic and it's good to have contrarian perspectives on the business!
[edited May 27, 2014]
I watch it entirely and again strongly encourage you to do it