That is the beauty of globalization and sometimes what most people fear about it. Every little thing can ¨travel¨ from one side of the world to the other in a nanosecond. Everywhere in the world, bloggers, designers and people like you and me express themselves about topics that they specially love and care about. On the other hand, we all know about video conference, video call, private network or platform.
So now, take a renown brand, mix the ingredients mentioned above and let´s see what happens!
You must be thinking : ¨where is she leading us?¨ Well, mesdames et messieurs, I am leading you to the first international fashion runway designed and created by young and soon to be famous designers in partnership with bloggers. And the brand in that?
Let´s imagine I am "BrandX", with a rebel image or an out of the box philosophy. Well, BrandX is offering to those designers and bloggers the extraordinary chance to put together a collection inspired by the brand for an international event during the fashion week of - maybe not NYC - but LA . How cool is that?
BrandX sponsoring and promoting designers in order to have a new collection that reflects what it inspires to people.... WoW!
On one side we have bloggers that follow trends and can contribute by sending insights about what they thing is next and how they see the brand, what it inspires them. On the other hand, you have the designers who take all of that and work together from remote places in order to create a collection inspired by the brand with their own touch. Of course, it might be difficult and complicated to make people agree on the same thing, so the project manager has to divide the collection and roles.
Once you have it running though, you gain valuable insights of the brand perceptions in different countries, the human resources and talent worldwide and of course media exposure.
Want to try?