They created a widget that runs 24/7 combining time and fashion, a mix between a clock and a showcase of their clothes. Depending of the time and the season, the models/dancers wear different clothes and are more or less active.
To understand the case, why they did it and the results it brings, watch the Youtube video below.
As you can see in the video, it won a Grand Prix in the Cannes Lions (International Festival of Creativity).
With its international development strategy, I am sure it will come up with some new ideas (4 years since Uniqlock!), and I can't wait to see them!
Read more about it: Projector